Whisky: Technology, Production and Marketing (Handbook of Alcoholic Beverages)


Whisky: expertise, creation and Marketing explains in technical phrases, the technology and know-how of manufacturing whisky, mixed with info from specialists on effectively advertising and marketing the product. international specialists in Scotch whisky supply unique perception into whisky construction from the processing of uncooked fabrics, to the fermentation, distillation, maturation, mixing, construction of co-products and caliber checking out, in addition to vital details at the method used for packaging and advertising whisky within the twenty-first century. No different e-book covers the full whisky method from uncooked fabric to supply to the marketplace in any such entire demeanour and with the sort of excessive point of technical detail.

* merely to be had paintings to hide the complete whisky strategy from uncooked fabric to supply to the industry in this sort of complete manner
* contains a bankruptcy on advertising and promoting whisky
* Foreword written via Alan Rutherford, former Chairman and coping with Director of United Malt and Grain Distillers Ltd.

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