Beyond the Pale: The Story of Sierra Nevada Brewing Co.

Ken Grossman


Personal stories of perseverance and beer making from the founding father of Sierra Nevada Brewing Co.

Beyond the Pale chronicles Ken Grossman's trip from hobbyist homebrewer to proprietor of Sierra Nevada Brewing Co., some of the most winning craft breweries within the usa. From younger adventures to pioneering craft brewer, Ken Grossman stocks the rigors and tribulations of establishing a brewery that produces greater than 800,000 barrels of beer a yr whereas protecting its dedication to utilizing the best components on hand. on the grounds that Grossman based Sierra Nevada in 1980, a part of a becoming beer revolution in the US, critics have proclaimed his beer to be "among the simplest brewed wherever within the world."

  • Beyond the Pale describes Grossman's new angle to creating and allotting one in every of America's best-loved manufacturers of beer, whereas concentrating on humans, the planet and the product
  • Explores the "Sierra Nevada way," as exemplified by means of founder Ken Grossman, inclusive of an emphasis on sustainability, nonconformity, following one's ardour, and doing issues the precise way
  • Details Grossman's commence, home-brewing five-gallon batches of beer on his personal, changing into a educated domestic brewer, and later, construction a small brewery within the city of Chico, California

Beyond the Pale indicates how with labor, commitment, and concentration, you will be profitable following your dream.

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